Adidas

We designed and produced this limited edition PR seeding kit for Springblade that delivered to key celebrities, athletes and other influencers. The brief was simple: “Make it disruptive.” We engineered a box that allowed us to display the shoes with only the blade technology being visible. We then added a smoky, semi-transparent lid printed on clear material which gives a subtle glimpse of the footwear inside. It was a big hit upon release, with free PR all over the web talking about the new technology.